If you’re going to scare people about climate change, make sure you give them something to do about it. For NEF:
It is scary — make no mistake. Scary today. Scary already. … But scary without feeling like you can do something about it — without agency — is just dull, dead panic: rabbity-headlights time… Portraying the scale of how we’re going wrong compels us to inspire and empower people to do something about it: to turn that listless, paralysing fear into action. That’s our job. All of us: businesses or NGOs, campaigners or commentators. To help tell the story that comes next, that comes after the dread.